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Luxury brand management essay

The purpose of this research paper is to investate if and how a specialised luxury brand can extend its perception of “luxury brand” to other products categories. It is an exciting field with many opportunities for lucrative careers in a variety of industries. Some of the possible job opportunities with a Masters degree in Luxury Goods include merchandising, retailing, marketing, and distribution.

Luxury brand management essay

Luxury brand management essay

The fashion industry has also witnessed these aspects of evolution and like fine sculpture the old luxury brands have become modified and enhanced with age. The Master in Luxury Goods programs are desned for students seeking to work in the field of management of luxury goods and services.

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  • Being the luxury industry so wide of dimensions, the researcher decided to focus on one specific brand: Montblanc.


    Luxury brand management essay

    Luxury brand management essay

    Luxury brand management essay

    This specialization allows students to develop the perspective and ss necessary to pursue careers in the luxury sector. This choice permitted to closer define the pitch of the analysis in order to carry out a reliable and feasible research that mht prove the success of the diversification strategy pursued by the Montblanc brand.

    Luxury brand management essay

    Today’s largest and most valuable luxury brands like Louis Vuitton, Guerlain and Gucci orinated in France and Italy in the 19 century. HOW TO WRITE A HIKO Fashion is a symbol of society and has continuously been influenced by historical, social, traditional, relious, political, economic, psychological and more recently technological changes (Welters and Lillethun, 2011).


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